Profile

Since its founding in Kuantan in 1971 by Mr. Chia Yong Hwa, Syarikat Chen Seng has become the leading distributor of automotive refinishes in the East Coast of Peninsular Malaysia.

Providing a variety of high performance auto refinish paints, application systems, and colour tools with outlets spreading over 3 main cities in the East Coast Peninsular including Kuantan, Kuala Terengganu and Kota Bharu.

We are the sole distributor of a new major brands in automotive refinishes in the East Coast such as Alesco, Nexa Autocolor, PPG, Du Pont (Cromax), Glasurit, Car detailing product such as 3M and Meguiar's.

In recent years, it has also been the market trend for automotive manufacturers to release and produce new and innovative car body colours. Colours are more vivid and brilliant now. 

As a result, it has become increasingly difficult to match these new colours accurately when a repairing damaged vehicle need to be done. In order to achieve this as possible a database containing various colour formulas is indispensable.